Hello, we design for hospitality, public spaces and shape innovative dreams for creatives in beauty, food and beverage.

Here we collected some selected work from city center to mountain tops. From northern lights to southern sandy beaches. Small and big. Beer, booze and Champagne, coffee and travel lounges. Places and spaces in between home and going somewhere. Closer to your dreams. From Bollinger to Mantle. TBD help people to relax, talk, find inspiration and to get places through spatial design, branding and packaging.

Red hand-drawn loopy arrow pointing downward.

  • The right packaging for your concept, product or idea can make that difference between failure and success. For ex. we’ve helped all from Bollinger to Buustamon and Mantle to wrap up their dreams.

  • To control your visual identity is one way, to make a strong brand another. Wether you stop at wanting to make a better image of yourself or to create both visual, voice and a group brand - We’re here for you. We’ve helped all from hotels to businesses with both visual and brand identity.

  • We make spatial visions for room concepts and use. We also make furniture and design room concepts for let’s say a lounge, or why not a hotel or your new bar.

  • The reason to choose one destination over another can be not only a selling point, but also something to remember. We create destination brands and reasons.

  • Some places are complex. Let’s say an entire mountain resort, or finding your ways at the airport. We make strategies and designs for wayfinding.

  • Want to make something that’s yours? Let’s talk.

Arlanda express lounge, ongoing
Spatial vision, interior and design

Arlanda express new lounge from the spatial vision made by To Be Designed. Modern pink fabric sectional sofa in minimalist room adjacent to tall windows.
View of Arlanda express new lounge interior through large windows, with lighted decorations and visible people inside... from the spatial vision made by To Be Designed.

Our Spatial Visions for Arlanda express goes beyond what you know of today. The Lounge at Stockholm Central Station is a starting point and things will continue happening the following 10 years both in city as well as at Arlanda airport.

Furniture and interior by TBD (To Be Designed) studios and collabs. Stay tuned.

Fjällgården in Åre
Visual identity

Fjällgården i Åre ny visuell identitet, grafisk profil, new visual identity. Restaurant menu with brown cover on a table
Fjällgården i Åre Magazine page showing a vintage photograph of a group of people dressed in winter clothing, with the Swedish text "På den tiden vi var yngre" ("When we were younger") and a postcard image with handwritten text and a stamp.

We helped to relaunch the classic mountainside hotel to a ski-in ski-out hideout. A brand built out of the time Åre was young 1910. A vintage dipped logotype, classic material and lots of great stuff.

Bollinger Bar
Visual identity

Black box with gold embossing of "Champagne Bar Bollinger" and floral design from our visual identity and interior design of a Bollinger only champagne bar in Stockholm.
Hands holding tray of champagne glasses

Together with Bollinger we made the visual identity, concept and packaging for the first and maybe only Bollinger Bar in Sweden. Found inside the now late Hotel Stureplan.

Björkliden Mountain resorts
Visual identity

Person reading a newspaper page featuring Björkliden Fjällby in Lappland, Sweden. From their new visual identity and brand advertising.
Graphic profile for Björkliden fjällby featuring yellow symbols and typography samples on a dark background

We helped to relaunch Björkliden, Riksgränsen and Låktatjåkko with a more coherent visual identity and wayfinding based on the heritage and the place.

Buustamon
Packaging

Buustamon bottle design resting on a leather strap against an orange background.
Two bottles of liquor labeled "hojt Buustamon" with animal figurines and sketch background design by us.

Yes, this is still going strong and to be found at Systembolaget. We made the relaunch packaging and visual identity for the range of products.

Hotel Stureplan
Visual identity

Design sketches for "Hotell Stureplan" logos on paper sheets.
Room interior with blue lamp, beige headboard, and artwork by TBD on wall showing Hotel Stureplan.

This is sadly no more. Moved and become Hotel Kungsträdgården. Shaped out of the dream of the hay days, happy life, beautiful cars, jazz, Bond, Champagne and cigars. We made the visual identity.

Let’s work together.

Interested in working together on interior, visual identity, business innovation or packaging for hospitality, resorts or bars? Fill out some info and we will be in touch shortly! We can't wait to hear from you!