Strategic Design with Business Sense
To Be Designed’s award-winning approach helps aspiring business leaders go from vision to action — reaching further with their product, brand, and business goals. As a small design agency and boutique strategy partner, we mix behavioural science with design principles to create holistic clarity across 360 experience – research, storytelling, products, logotypes, apps, trains, POS and complex systems.
We see no use for boundaries between arts and crafts, strategy and making, function or beauty. We make them work together to make your brand cut deep.
Get in touch
Hanna Rosenblom
Strategic Designer, MSc
15+ years experience from US & Nordics in creating surprisingly joyful, thoughtful, innovative and valuable experiences for brands, big and small in digital as well as physical spaces. A driving force in identifying business needs, defining a strategy and making it happen.
Awards: Cannes Lion, RedDot, IXDA, Davey, Emmy.
Juror: Davey Awards 2024.
Contact: hanna@tobedesigned.io
Joakim Holmqvist
Strategic Designer, 2MFA
20+ years experience in helping business leaders spark dreams, redefine and make visions come true. Trained at Umeå Institute of Design. Founder and leader of studios and creatives. Delivering successful experiences, products, services and brands for industry leaders.
Awards: RedDot, SDA, Kolla, PP, Davey.
Juror: Awwwards Selected 2025
Contact: joakim@tobedesigned.io
Our approach.
We mix traditional design craft with contemporary art, jazz, science, and storytelling for all those things yet To Be Designed. We help people and businesses speculate on their now as well as their future futures—through business strategy and the building of dreams. We cross borders. We cross industries. We create participatory strategic design, speculative creative futurology, and narrative environments to deliver brand and product solutions that work, today.
We rethink, remake,
imagine and create Stuff.
We mix naive ideas with behavioural science. We test, prototype, and develop as we go. We work on the small. We love the simple. We aim for what’s right. We make mobility work, providing specialized design for trains, apps, innovations, products and systems that move humans forward. We work on the really big. We’re very comfortable with drastic change. We like efficient. We want effective. We’re visual and tangible. We evoke emotion. We make you feel. We make you believe.
This is what design is for.
To do all that.
And only all of that.
We are designers and strategists. Makers and researchers. We question a lot. We question our clients. We question the status quo. We question design. We’re not rude. We just do design for experience and use, and we do it well. We prioritize function over form but let form lead function on. We begin in the future and work our way back. Yes, we are a super tiny team—a boutique agency with many friends. We know it takes all of us to do all of that. We’re only missing you.
Our network
Need scale?
We scale.
We have a global network of strategists, marketers, analysts, and prompters. We collaborate with designers, futurists, film makers, and programmers, as well as furniture and interior designers, architects, and prototype makers. This allows us to scale with our clients' needs across business, brand, products, and ideas in Scandinavia, Europe, and the US. From our base in Stockholm and Uppsala, we provide the reach of a global firm with the soul of a small, agile design studio, or small agency.
Our awards
Our clients
Over the years we have designed for clients and partners like: Mantle Beauty, Steamery, Forge, Arlanda express, Marketmath, Artister för Miljön, Södra, Garo, eSam, Maker Space Uppsala, H&M Group, Vodaphone, Frostbite EA, Tiny Studio, Arla, Lynxeye, Flora Fauna Projects, BMW, Mindmore, TiVo, Direct Link, Mekonomen, postnord, Nordic Morning, Comfort, Said Differently, Jimmy Fallon, Volkswagen, Cramo, Sweden, Itch, BMW, NetMW, Folkhälsomyndigheten, Arbetsförmedlingen, Kérastase, Telenor...