Marketmath
Group Europe
Math magicians who perform their tricks on real-world problems for real-world people. We helped create a family of brand identities that could both unite and power up existing as well as future endeavors.
Marketmath firmly believes that math, science and technology are the keys to creating solutions that bring the world forward and have jumped head first into renewable energy, health related research, risk management and tools for forecasting electricity cost.
Wanting to do a lot is a great thing.
The challenge that follows suit is how to bring order and connection while providing each effort with the muscles and flexibility it needs to be at it’s best.
Three brands connected by the power of M.
Marketmath - The parent company that holds all the expertise and passion. They had been invisible to the world as focus had always been on the hero product NetMW. Marketmath got a clean, sleek look that pays off the intersection of humanity and science.
NetMW - The platform that supports power traders in real time to secure access and price of power. A well known name in the industry that speaks of energetic optimism in knowledge and attention to detail.
Histaminus - The crowd research app that takes the lead on piecing together the scientific facts to solve the puzzle of Histamine and it’s connection to common and life hindering health issues.
When we put our M in the world it takes on physical form, able to cast shadows and be seen and felt in it’s environment.
Family bonds are strong between Marketmath and it’s firstborn product. The curves and softness of the M can’t be denied.
The “idea of M” - the letter in it’s cleanest shape is always part of everything we do.
Histaminus is the little brother and forges their own way, but the heritage and power of M as well as that soft and friendly steadiness are certain signs of the family bond.
What we did for Market Math.
Group Strategy
We made a strong platform to shift from product first to business first and to launch more, better things from. It’s taking it’s roots in the language and philosophy of math, and the ways it is seen in the world.
Brand platform
We made a simple yet strong brand for the business, and to strengthen the products. A shift that will make it easier in the future to do more with both purpose, intent and the right tone of voice.
3x Visual Identity
We made the visual identity for the business and group Marketmath, as well as brushed up NetMW and made a new one for the new Histaminus. The group got a muted colour scheme that will pop the products.
3x Digital presence
A simple digital platform, an app and a group site got a new home on the web based on Squarespace. Marketmath for it’s business group and focus on educational aspects. NetMW to better show the power of that specific product and Histaminus to push for the app.
