Artister för Miljön
Artists for the Environment

Artister för Miljön has been amplifying environmental messages through music and art since the early ’90s. With a growing network of engaged performers and educators, the organization needed a clearer, more flexible identity to reflect its modern mission: making climate science feel human, hopeful, and worth acting on. It was time for a visual and digital refresh—one that could carry their message across classrooms, concerts, and conversations alike.

A flat lay of stacks of paper, notebooks, or booklets, along with spilled red ink, a large red ink pot, an eraser, and various office supplies on a beige surface. Artister för miljön, visual identity by TBD Studios, To Be Designed.
Red abstract geometric text design on black background. TBD Foundation.

Background

Founded in 1990 by Karl‑Henrik Robèrt and Anni‑Frid Lyngstad, and revitalized in 2011 under Pär Holmgren, Artister för Miljön has built a network of over 80 engaged artists—musicians, actors, creators — committed to shaping a sustainable future. And first logo made by cultural icon Lasse Åberg.

Purpose & Approach

They call themselves “messengers,” using art, humor, and meaningful gigs to breathe life into climate science and shift public sentiment from anxiety to agency . Projects range from Elmoped tours to musicals, educational programs for schools and teachers, and an ambitious education-and-certification framework grounded in The Natural Step’s methodology.

Organisation & Reach

A registered non‑profit based in Stockholm, they assemble a board balancing experienced non‑profit leaders, educators, sustainability advisors, and active cultural practitioners—ensuring both authenticity and structure.

Here’s some Impact Highlights

  1. Numerous school and teacher training programmes since 2011, empowering the next generation with both scientific grounding and creative storytelling.

  2. Major events like the 2015 “Pengarna åt skogen” concert featuring Helen Sjöholm and The Real Group—which planted 10,000 trees around Lake Victoria through ticket proceeds.

  3. Ongoing partnerships with researchers to evaluate long-term effects of arts-integrated climate education.

A graphic with two parts: on the left, a colorful childlike drawing of a smiling face with a red nose, with colorful flowers and a butterfly coming out of its head, and the text "Artister För Miljön" below; on the right, a red background with white s
A large white container with pink Swedish text that reads 'Föreningen Artister För Miljon' in an urban square, surrounded by cars, bicycles, pedestrians, and a historic building in the background. Artister för miljön, visual identity by TBD Studios.
Three silver cans with red and teal text, with the printing reversed on the cans. Artister för miljön, visual identity by TBD Studios, To Be Designed.
Large exhibition banners with text and graphics promoting the organization for environmentally conscious artists. Artister för miljön, visual identity by TBD Studios, Design Agency Uppsala Stockholm, To Be Designed.
A man with a beard wearing a black and red hoodie and cap, covering his face with his hand. Artister för miljön, visual identity by TBD Studios, To Be Designed.
Two people holding a transparent sign that reads "Make Art Not Plastic Waste" against a plain background. Artister för miljön, visual identity by TBD Studios, To Be Designed.
Digital, website open on laptop, outside in the green on a table with coffee in recycled mug beside. Website by TBD Studios.
A package of plant seed art seeds with the phrase, 'Make art, plant seeds, sing, dance' written on the label in pink text. Artister för miljön, visual identity by TBD Studios, To Be Designed.
Person standing with back to the camera, raising both arms in front of a large audience in a dark room, with a bright light shining behind their head.
A red promotional poster for MegaFon, featuring bold white text with promotional message in Swedish and MegaFon's logo at the bottom. Artister för miljön, visual identity by TBD Studios, To Be Designed.
A pink and black electric three-wheeled vehicle parked on a sidewalk, with a Renault logo on the back, and bicycles and buildings in the background. Artister för miljön, visual identity by TBD Studios, To Be Designed.
Silhouette of a person sitting on a chair, leaning forward with their head resting on one hand, cast onto a large white backdrop in a photography studio.
Beige paper bag with a printed cartoon bear face and the text "FÖRENINGEN ARTISTER FÖR MILJÖN" Visual identity by TBD Studios, To Be Designed.
Design poster for Föreningen Artister för Miljö, featuring Swedish alphabet, numerical digits, color options, and branding details in Swedish. Artister för miljön, visual identity by TBD Studios, To Be Designed.
Two men setting up display artwork in an industrial-style gallery space with large windows, one on a ladder holding a framed picture, and the other walking towards him. Various artworks and tables are in the room.
Silhouette of a woman singing and playing guitar under an overpass, with a microphone stand, small amplifier, and water bottle on the ground.
A large indoor concert or event venue with multiple vertical screens displaying text and graphics, and people standing on stage in front of the screens. Artister för miljön, visual identity by TBD Studios, To Be Designed.
Profile of a man wearing a red cap with white text, large reflective sunglasses, a nose ring, a grey hoodie, and sporting a reddish beard. Artister för miljön, visual identity by TBD Studios, To Be Designed.
A cardboard box with a white circular logo featuring a hole in the center and the Swedish text "Föreningen Artister för Miljön" printed on it, set against a plain white background. Artister för miljön, visual identity by TBD Studios, To Be Designed.
A young man in a recording studio wearing headphones, standing in front of a microphone, and looking through a glass window with chalk writing on it. The studio has soundproofing foam on the walls.
A grayscale illustrated collage featuring a guitar, a bee, a flower, rain boots, a hand, and abstract watercolor elements. Artister för miljön, visual identity by TBD Studios, To Be Designed.
A crowded nightclub dance floor with women dancing, one being lifted by a man, all enjoying the music and dancing.
A bicycle with a leather saddle, wet from rain, and a blue helmet hanging on the handlebars, parked on a street with cars and buildings in the background. Artister för miljön, visual identity by TBD Studios, To Be Designed.
A man with a straw hat and sunglasses riding a bicycle, with a large tote bag hanging from his shoulder and a smaller black bag attached to the front of the bicycle. Artister för miljön, visual identity by TBD Studios, To Be Designed.
A young man skateboarding outdoors in an urban area with graffiti-covered walls in the background. Artister för miljön, visual identity by TBD Studios, To Be Designed.
A woman with long hair sitting on a bench, in profile view, wearing a leather jacket and striped pants, looking at a person in the background with a blurred face, possibly on a stage.

What we did for Artister för Miljön.

Visual brand

We helped Artister för Miljön move from a strong desire for clarity to achieving it, shifting from extensive discussions to decisive action, and transforming from being busy and overwhelmed to becoming focused and steadfast with a new handmade and bold Visual Identity.

Heritage Re-imaginated

There’s a lot of heritage embedded in Lasse Åberg’s handmade logo from the ’90s. We approached it with deep respect — carefully translating its visual energy into something forward-looking. Using mixed media, we explored and reimagined its spirit through a new series of illustrations that honor the original while opening up for new stories.

Sub Brands

We made the strategies actionable by distinguishing the organisation from its actions. From education and community to activism and awards, Megafon stands as a clear voice. Kultur för Hållbarhet (Culture for Sustainability) is both an award and a platform to elevate others.

Digital platforms

We supported in getting their new voice and expression ready for action on Wordpress and Social media.

What’s TBD Foundation?

At TBD we believe good design should benefit the many. Unfortunately the many who would stand to benefit the most from it often don’t have the means to afford it. This is why we started TBD Foundation.

Our next case

We help startups with their important missions to challenge status quo. Mindmore shines a light on brain health.

Construction site behind a green barrier with a large sign in Norwegian that says 'Syns inte på uts.' Small purple text above the sign reads 'mindmore.' Visual identity by TBD Design Studios Uppsala Stockholm.