Strategic design for aspiring industry leaders.

A yellow illuminated counter with the words 'Arlanda express' in black letters. Brand and POS products and desks designed by TBD To Be Designed, a Design Studio in Uppsala, Stockholm.
We teamed up with Jord innovation to make Noyo candles, a better candle made of paper, recycle with the package as paper. Brand by TBD.
Storefront display with posters of black women, one holding a coffee cup to her eye and the other with her head down, with the word MANTLE below each photo. Brand and visual identity by TBD Studios in Stockholm Uppsala.
Image showing a foldable phone with a web saying Marketmath - We turn science into action through innovative products and services, a brand made by TBD To Be Designed design agency - TBD design studio.

  • We help clients turn business direction into coherent systems through research, vision work, experience strategy, and future prototyping.

  • We help clients build clear and scalable brand platforms that shape identity, storytelling, and consistent omni-channel expression.

  • We help clients design physical and digital products — from UX/UI and industrial design to packaging, POS, spaces, exhibitions, and concept development.

  • We help clients explore and shape new business opportunities through new narratives, concepts, systems, and prototypes — including building and developing our own.

So, what’s on your mind?
Get in touch.

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TBD, To Be Designed is a strategic design and brand experience studio based in Stockholm and Uppsala. We help ambitious companies turn business intent into tangible products, brands and strategies.

We connect vision to execution. From early positioning and experience strategy to scalable brand platforms and well designed customer touchpoints, we make what a business is trying to achieve clear, usable, and consistent across every expression.

Founded by Hanna Rosenblom and Joakim Holmqvist, TBD partners with market leaders and scale-ups to design brands and experiences that are not only visually distinct, but structurally sound and built to scale.

In practice, we help teams align what they want to become with what they actually design, build, and deliver — across every touchpoint.