Swedish strategic design studio To Be Designed help small and medium-sized businesses develop their brand, products, and customer experiences with a focus on strategy, design, and tangible results in Nordics and beyond.

We at To Be Designed Nordics AB are always happy to talk. You can reach us by email, phone, or in our studio or at your office if in Uppsala or Stockholm. Or online.

Contact Hanna: hanna@tobedesigned.io
+46 73-422 19 06

Contact Joakim: joakim@tobedesigned.io

TBD assist companies in defining their brand strategy, brand story, and value proposition to ensure your brand is clear, relevant, and consistent across all customer touchpoints and channels.

Examples: Goal and vision workshops, brand strategy, storytelling, value, goals and vision, experience strategy, manuals, training.

TBD work with digital and physical products with a user-centered focus. We create UX/UI, prototypes, and concepts that strengthen the brand and business outcomes.

Examples: Research, product portfolio, UX/UI, physical and digital prototypes, concept development, strategic guides, and handovers to other product developers.

TBD develop visual identity and communication strategies that make your brand clear and recognizable. We create logos, graphic profiles, design manuals, and digital/printed materials.

Examples: Logo, graphic profile, design manuals, digital and printed materials, communication platforms, behavior guides, etc.

TBD define what makes your company unique and help you communicate it clearly with USP, competitor analysis, and messaging platforms.

Examples: Competitor analysis, research, USP/UVP, messaging platform, strategies, visions, concrete actions, and brand advertising.

We create strategic concepts and innovations that are usable, scalable, and strengthen the brand. We use workshops, prototypes, and testing to quickly generate value.

Examples: Workshops, co-creation labs, prototypes, testing, strategic concepts.

TBD support companies in formulating inspiring visions and strategies, transforming them into concrete design and communication initiatives.

Examples: Vision workshops, speculative design, future horizons, roadmaps, internal and external communication.

TBD create entire customer experiences that strengthen the brand, from digital channels to physical environments and services. We design customer journeys and touchpoints for consistent and positive BX/CX.

Examples: Mapping of customer journeys, design of digital and physical touchpoints, BX/CX strategy, gap research, customer interviews, customer-centric and prototype-driven.

TBD design services, service, and systems that function smoothly for both customers and employees. We ensure that all parts are interconnected, from digital solutions to physical experiences and internal processes.

Examples: Research, service mapping, system maps, design of complex services, improved customer interaction, prototype-driven.

TBD deliver quick insights and short-term projects with the same level of seniority and expertise as in larger projects. We adapt our efforts for rapid delivery of tangible value.

Examples: Quick brand insights, short design prototypes, consulting support with senior expertise.

TBD love discussing ideas, unresolved briefs, and blank slates. Whether you have a loose thought, an early concept, or a problem, we help you explore possibilities and develop concepts.

Examples: Idea workshops, concept discussions, early prototypes, brainstorming with senior competence.

We at TBD tailor every project to your needs, so cost depends on the size, scope, and effort required. For some projects, we might invest ourselves to help get things started. We always aim to find a solution that works for both parties and ensures value for your business.

Example: Small workshops or short-term assignments. Medium projects with clearly defined deliverables. Larger strategic initiatives with long-term collaboration.