Is TBD the right fit for us?

The personal strategic design agency To Be Designed help small and medium-sized businesses develop their brand, products, and customer experiences with a focus on strategy, design, and tangible results in Nordics and beyond.

In short:

Your small Design Agency and studio in Stockholm, and Uppsala
We’re a nice little creative design agency with studio in Stockholm and Uppsala, delivering results-driven solutions for digital, physical, and brand projects. Our talented team brings ideas to life—whether it’s a new product, a brand refresh, visual identity, wayfinding or signage.. or a complete design experience.

Brand Strategy for Small and medium sized Businesses
Strong branding isn’t just for big companies—we craft brand strategies for small and medium-sized businesses that help them stand out. From defining your identity to communicating your values, we make sure your brand leaves a lasting impression.

Product Design for Startups and Established Companies
We specialize in digital product design services for startups and established businesses alike. Whether you’re launching your first app or refining an existing platform, we create user-centered, innovative products that delight your customers—both digitally and physically in an omni-channel context.

Showrooms and Brand Experience
We design immersive showrooms and brand experiences that bring your brand to life beyond the screen. From retail spaces and fairs to meeting rooms and event environments, we help you engage your audience and create memorable experiences that strengthen your brand.


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Frequently Asked Questions

  • We at To Be Designed Nordics AB are always happy to talk. You can reach us by email, phone, or in our studio or at your office if in Uppsala or Stockholm. Or online via About Us.

    Contact Hanna: hanna@tobedesigned.io
    +46 73-422 19 06

    Contact Joakim: joakim@tobedesigned.io

  • TBD assist companies in defining their brand strategy, brand story, and value proposition to ensure your brand is clear, relevant, and consistent across all customer touchpoints and channels.

    Examples: Goal and vision workshops, brand strategy, storytelling, value, goals and vision, experience strategy, manuals, training. See here for Arlanda express and Mantle.

  • TBD work with digital and physical products with a user-centered focus. We create UX/UI, prototypes, and concepts that strengthen the brand and business outcomes.

    Examples: Research, product portfolio, UX/UI, physical and digital prototypes, concept development, strategic guides, and handovers to other product developers. See here for NetMW a Marketmath product.

  • TBD develop visual identity and communication strategies that make your brand clear and recognizable. We create logos, graphic profiles, design manuals, and digital/printed materials.

    Examples: Logo, graphic profile, design manuals, digital and printed materials, communication platforms, behavior guides, etc. See here for Tradition Mäkleri.

  • TBD define what makes your company unique and help you communicate it clearly with USP, competitor analysis, and messaging platforms.

    Examples: Competitor analysis, research, USP/UVP, messaging platform, strategies, visions, concrete actions, and brand advertising. See here for Direct Link (Postnord).

  • We create strategic concepts and innovations that are usable, scalable, and strengthen the brand. We use workshops, prototypes, and testing to quickly generate value.

    Examples: Workshops, co-creation labs, prototypes, testing, strategic concepts. See here for Arlanda express business prototypes.

  • TBD support companies in formulating inspiring visions and strategies, transforming them into concrete design and communication initiatives.

    Examples: Vision workshops, speculative design, future horizons, roadmaps, internal and external communication. Yes, see here for Arlanda express.

  • TBD create entire customer experiences that strengthen the brand, from digital channels to physical environments and services. We design customer journeys and touchpoints for consistent and positive BX/CX.

    Examples: Mapping of customer journeys, design of digital and physical touchpoints, BX/CX strategy, gap research, customer interviews, customer-centric and prototype-driven.

  • TBD design services and systems that function smoothly for both customers and employees. We ensure that all parts are interconnected, from digital solutions to physical experiences and internal processes.

    Examples: Research, service mapping, system maps, design of complex services, improved customer interaction, prototype-driven. See the way we work.

  • TBD deliver quick insights and short-term projects with the same level of seniority and expertise as in larger projects. We adapt our efforts for rapid delivery of tangible value.

    Examples: Quick brand insights, short design prototypes, consulting support with senior expertise. See here for Mindmore and Artister för Miljön.

  • TBD love discussing ideas, unresolved briefs, and blank slates. Whether you have a loose thought, an early concept, or a problem, we help you explore possibilities and develop concepts.

    Examples: Idea workshops, concept discussions, early prototypes, brainstorming with senior competence. Find us here.

  • We at TBD tailor every project to your needs, so cost depends on the size, scope, and effort required. For some projects, we might invest ourselves to help get things started. We always aim to find a solution that works for both parties and ensures value for your business. Ask us.

    Example: Small workshops or short-term assignments. Medium projects with clearly defined deliverables. Larger strategic initiatives with long-term collaboration.

Multiple yellow rectangular stickers with 'Arlanda express' written in black, arranged on a wall or display, with a black and white arrow sign and other colorful stickers visible in the background.
Two women with glasses and curly hair standing inside an art gallery with abstract posters on the wall.